Lotus Evija hypercar returns to the Middle East



Dubai: The Lotus Evija hypercar has returned to the Middle East for a month-long tour of the region.

It previously visited Dubai and Abu Dhabi in September 2019 as part of a world tour that included North America, Japan and China. The car’s appearance was a huge success with numerous VIP private viewings and several customers committing to buy.

However, with opportunities to see the Evija – the world’s most powerful series-production road car – curtailed in 2020 due to travel restrictions, Lotus has brought it back to the Middle East for the month of March. Working closely with retail partner Adamas Motors, it will star as the stunning centrepiece at the opening of the new Lotus showroom in Dubai.

The car’s return provides the opportunity for many more private viewings and is a clear show of support for customers in the Middle East who have ordered their own Evija.

As well as being hosted at the new Lotus Dubai showroom, the car will be at the Lotus showroom in Abu Dhabi and the all-new facility in Bahrain. Again, numerous VIP viewings for potential new customers are already planned.

Jonathan Stretton, Regional Director, Lotus Middle East, commented: “We are delighted to be bringing the Lotus Evija hypercar back to the Middle East with the support of our retail partner Adamas Motors.”

“We are very honoured to have the Evija returning to the  UAE in time for the opening of our wonderful new Lotus Car Showroom in Dubai. The Evija is just the beginning of what the future will hold for  Lotus Cars and we at Adamas Motors are extremely excited for the journey ahead” said Karl Hamer, CEO Adamas Group.

The new Lotus Dubai showroom is located on Sheikh Zayed Road – less than a mile from the original outlet on the same street – but offers considerably more space and opportunities.